National Parks of New York Harbor Strategic Implementation Plan
New York and New Jersey

GOAL
Comprehensive strategic implementation plan to
integrate the National Parks of New York.
CHALLENGE
To enhance the identity, visibility, and public support of unique waterfront sites.
OUTCOME
Transportation, access, physical improvements,
education, marketing, and fund-raising strategies
to guide 27,000 acres of waterfront property.

Jonathan Rose Companies worked with the National Park Service and its non-profit partner, the Conservancy of the National Parks of New York Harbor, on a comprehensive strategic implementation plan to integrate all of the National Parks and destinations along the New York waterfront.

The National Parks of New York Harbor represents four national parks and 23 unique destinations in and around New York City and northern New Jersey. The largest single landowner of waterfront property in New York, the National Parks Service created the National Parks of New York Harbor in 2001 to enhance its identity, visibility and public support of the unique sites in the New York region and to promote the National Park system in the area.

The National Parks of New York Harbor includes:
  • Gateway National Recreation Area
  • Statue of Liberty
  • Ellis Island
  • Governors Island
  • African Burial Ground
  • Manhattan sites including Federal Hall, Castle Clinton, and Grant’s Tomb
The strategic implementation plan prepared by Jonathan Rose Companies integrated transportation, access, education, marketing, communications, physical/capital improvements, and fund-raising. The plan also analyzed feasibility and capacity including: the availability of resources, the potential for public-private partnerships with other agencies, and earned income opportunities.

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Firm Role
Planner

Project Profile
Strategic, transportation, and implementation planning for the National Parks of New York Harbor

Project Team
Transportation Planning: Sam Schwartz Engineering
Mapping: SOM
Graphic Design: Two Twelve

Completion
2008